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What makes Dae formulas different from other hair care brands?Updated 2 years ago

We make it part of our mission to formulate products that are clean, vegan, and always delivering the best results while being indulgent to use. What do we mean by “clean”?  We mean that our products are not formulated with SLS, SLES, parabens, phthalates or synthetic dyes (with the exception of our Purple Shampoo color correction product in which we’ve used safe & gentle (when used as directed) synthetic dyes for optimum efficacy.  All of our products are vegan and cruelty free. 


All Dae products contain nourishing desert-derived botanicals and other good-for-you ingredients packed with vitamins, nutrients and antioxidants to hydrate, strengthen & restore your hair to its healthiest luster. 


We believe hair care should be uncomplicated, effective and make your shower experience dreamy. 

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