Why don’t you formulate with parabens, SLS, SLES, phthalates, or synthetic dyes?Updated 2 years ago

Some sulfates, such as SLS and SLES, are harsh surfactants that dissolve dirt and oil. But they can also strip the hair and scalp of healthy, natural oils — leading to dryness and irritation.

Instead, we use gentle, plant-derived surfactants to keep the hair and scalp’s natural balance intact.

Phthalates are chemicals that are commonly used to stabilize fragrances and have been linked to reproductive and developmental issues. 

We work with our fragrance houses and packaging manufacturers to ensure phthalates are not used in our formulas or packaging production. 

Parabens are synthetic preservatives meant to inhibit bacteria growth and extend the shelf life of products; however, studies indicate a possible link between parabens and problems with long-term reproductive and overall health.  Skin irritation has been reported in some people exposed to parabens.  

Instead, we use milder preservatives in our products, such as phenoxyethanol, which is included on Sephora’s list of approved clean ingredients for use in cosmetics. 

Artificial dyes and color stabilizers are used to cosmetically tint or stabilize the color of products. Unfortunately, these ingredients can be very irritating to the skin and scalp, which is why we do not formulate with them — and why we recommend keeping your products out of direct sunlight. (However, please note that a little fading of the product is unlikely to inhibit its efficacy!)

One exception we've made is in our Purple Shampoo color-correcting product for which we chose safe synthetic dyes in order to promote efficacy.