What is Violet Hour Purple Shampoo?Updated 2 years ago

A tone-correcting, hydrating shampoo that counteracts brassiness, enhances color, and repairs damage – for blonde, gray, and lightened brunette hair. It is not a hair dye, so it won't lift or brighten hair color and it can't make you blonde if you aren't blonde. It will deposit a violet pigment that helps to counteract brassy tones.