A tone-correcting, hydrating shampoo that counteracts brassiness, enhances color, and repairs damage – for blonde, gray, and lightened brunette hair. It is not a hair dye, so it won't lift or brighten hair color and it can't make you blonde if you ar
It uses violet pigments to color correct warm tones in blonde hair. It cools down the tone of yellow shades, revealing a more platinum color.
Yes! We formulated it to help counteract brassiness and enhance your color.
Violet Hour Purple Shampoo contains pigment that can tint hair purple if not used in accordance with instructions. A small number of individuals who used Violet Hour Purple Shampoo more than 1-2 times per week for longer than 5 minutes reported sligh
Violet Hour can be used on all hair colors, however, it is formulated to improve the appearance of blonde hair shades, such as platinum, ashy blonde, brassy, very light blonde-brown, silver, gray, white, or pastel (bleached) hair. Violet Hour is not
Yes, it’s a cleansing toner to keep your blonde hair vibrant and fresh looking. Purple pigments help to draw out the brassiness and neutralize the unwanted tones, keeping your color brass-free.
Violent Hour does not lighten hair. However, it can provide and create an illusion of brightness to give dull, brassy hair a lighter look when used in accordance with instructions.
It depends on how often you want to use it for your hair type and color. The recommendation is once to twice a week maximum. Using more than 1-2 times per week can result in purple tinting of the hair. Follow up with a moisturizing conditioner or mas
As early as one use! But stay patient if you don’t see results right away—it can take a couple applications to work its magic depending on the shade, texture and thickness of your hair.
Rich yet gentle violet pigments that help counteract brassiness and enhance the depth and dimension of color.
Yes! It’s formulated without stripping sulfates, like SLS/SLES, and with moisturizing extracts, like Cactus flower, Hibiscus and Aloe Vera
Use your favorite Dae conditioner or mask.
We formulate our purple shampoo with gentle surfactants, botanicals and natural oils, so that it’s gentle and moisturizing. We also formulated it without SLS/SLES, so it shouldn’t dry out your hair.
Yes! It focuses on cleansing and toning the hair.
Massage through wet hair, adding more water as needed to lather. Leave in for 2-4 minutes. Rinse well. Use 1-2x per week depending on level of tone correction needed. Follow with your favorite Dae conditioner. (For your first use, we recommend doing
Washing with cold water can help lock in the color you want.
We updated our claims to read “no SLS/SLES,” because we wanted to specify the exact types of sulfate we can assure are not in any of our formulas.
Violet Hour uses a combination of synthetic and mineral colors to achieve its rich purple hue. We make formulation decisions on a case-by-case basis in order to give you products that are as clean and sustainable as possible, without sacrificing qual
Violet Hour Purple Shampoo (10oz). Ombre Hair Clip
Our hair clip is a limited-edition and only available in our Violet Hour Purple Shampoo Influencer Kit!
3.94" x 1.77"